Each programme is uniquely structured to identify opportunities, engage stakeholders, create a distinctive, differentiated brand identity, launch the brand, or simply ensure that it stays relevant and compelling. We cover all aspects of a go-to-market strategy and ongoing brand management:
For new and established brands, we use a six-step process to define the optimum value proposition, taking account of markets, the customer experience, offerings, benefits, differentiators and proof points.
To ensure that a brand is authentic, everyone in the organisation needs to believe in what it stands for, feel a personal connection and a sense of ownership in its creation, which means building the brand from the inside out.
We typically follow a four-step process:
For established brands, we work with HR, brand and internal communications teams to help attract, retain and develop staff, and ensure that employees are on board with new initiatives.
Gabriel has developed corporate, service and product brand names. We use a tried and tested method. Once the creative process is complete we screen names and work with our intellectual property partners to ensure that we can present brand and domain names that are available for use in all required trade mark classes and regions.