The Business Case for Pensions


This substantial study carried out by Gabriel in 2009 on behalf of BlackRock and the Chartered Institute of Personnel and Development (CIPD) shed new light on employees' and employers' view of pensions. The research comprised an employee survey of 840 private sector workers and 61 depth interviews and case studies with employers from a broad cross-section of organisations.

The research examined the key issues facing businesses in their pension scheme delivery, and views on what needed to be done to improve the structure of retirement planning by those responsible for designing, implementing and administering workplace pension schemes across British private sector business. Among the corporate sponsors contributing in-depth insights were: British Telecom; Grant Instruments; Kellogg’s; Muller England; Pilbeam Building Contractors; and Towry Law.

The report followed a qualitative study commissioned by BlackRock among pension scheme members the previous year. BlackRock subsequently commissioned Gabriel to write their suite of member communications.


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