• Gabriel Research and Management: Research
  • Gabriel Research and Management: Research
  • Gabriel Research and Management: Research
  • Gabriel Research and Management: Research
  • Gabriel Research and Management: Research


Business decisions

Taking control
The current economic downturn and  increasingly demanding consumers mean that market research and customer insights have an especially important role to play in shaping strategy. Using different, cost-effective techniques, we are working with managers who use such intelligence to pro-actively meet customer needs and stay one step ahead. As one client recently remarked: “We’re not going to let adverse conditions distract us from delivering the best possible products and services to our customers; far from it, we are continuing to talk to customers and prospects in order to fully understand how we can be of most service to them and will use this information to adapt and evolve our offering so as to achieve competitive differentiation and gain market share”. Contact us to find out how we could help you.

 

What's new

The Business Case for Pensions
Extensive new research carried out by Gabriel on behalf of the Chartered Institute of Personnel and Development (CIPD) and BlackRock has shed new light on employees’ and employers’ view of pensions. The programme comprised an employee survey of 840 private sector workers and 61 interviews and case studies with employers from a broad cross-section of organisations. This assignment augments Gabriel’s experience regarding pension provision and related investment management services and builds on a qualitative study commissioned by BlackRock in 2008 with pension scheme members. 

More about ‘The Business Case for Pensions’
CIPD Reward Forum
BlackRock Press Release
 

Research

Research is a core offering but because it sits within our broader, marcomms, brand and business development proposition, clients benefit from our wide-ranging experience.

Where appropriate, we translate research findings into tangible, value-added deliverables across different channels on behalf of clients. So, in addition to providing insights into what’s working, what’s not and why, we advise on strategy and shape communications. With Gabriel, you will have our most experienced research specialists and business leaders working with you on your project.

Qualitative & Quantitative
UK & International
Evaluation, Analysis & Strategy
Brand, Business & Communication
Customer & Competitor Insight & Analysis
Bespoke Online Surveys