• Gabriel Research and Management: Brand Strategy & Design


When The Industrial and Commercial Finance Corporation became Investors in Industry, and was renamed 3i, it marked a bold, and some would say brave, proclamation of its ambition for the future. This new verbal and visual identity was a landmark in the history of financial services marketing. Here was a business that said "we are different and we will support ventures that are different too".

  

Times have changed and the business of branding has become more complex. Few such re-launches are seen today; there is more likely to be a merger of organisations that demands an altogether different approach. It is more often the management of brand identities, which nowadays involves an increasing number of channels and media, that preoccupies brand owners.





Brand Strategy & Design


 

  • Brand Strategy and Planning
    - Customer insight, analysis, segmentation
    - Brand and visual identity audit
    - Opportunity mapping
    - Marketing support planning - media, PR and sponsorship
     
  • Brand Identity Creation and Development
    - Vision, mission, value propositions
    - Brand architecture and alignment
    - Verbal identity and naming
     
  • Brand Asset Management Systems
    - Tracking and measuring impact
    - Management - printed and digital assets
    - Brand protection advice

We work with companies to help them effectively, efficiently and consistently convey their brand personality in support of their business objectives - to promote their offering and at the same time, build their brand. Their visual and verbal identities are constantly fine-tuned to evolve in line with their offering and the service they provide; in other words, managed and maintained like any other business asset, to ensure that all aspects of their business grow in value.

We can start building your brand from the ground up or work with you at any stage of your brand building journey.