• Gabriel Research and Management: Brand Strategy & Design


When The Industrial and Commercial Finance Corporation became Investors in Industry and was renamed 3i, it marked a bold, and some would say brave, proclamation of its ambition for the future. This new visual and verbal identity was a landmark in the history of financial services marketing. Here was a business that said "we are different and we will support ventures that are different too". 

  

The business of branding has since become more complex. Few such examples of an extreme make-over are seen today; it is more often the management of brand identities, which nowadays involves an increasing number of channels and media, that preoccupies brand owners.

Click to see other examples of start-ups, re-launches and evolutionary changes brought about by our brand team.





Brand Strategy & Design

We can work with you to create a new brand and help build, shape and protect your established brand. It is essential that visual and verbal identities are regularly fine-tuned to evolve in line with business strategy, in other words, managed and maintained like any other business asset, to ensure that all aspects of the business grow in value.

Brand Strategy and Planning
Customer insight, analysis, segmentation
Brand and visual identity audit
Opportunity mapping
Marketing support planning: media, PR and sponsorship
 
Brand Identity Creation and Development
Vision, mission, value propositions
Brand architecture and alignment
Verbal identity and naming
 
Brand Asset Management Systems
Tracking and measuring impact
Management of printed and digital assets
Brand protection advice