Sales & Marketing

  • Strategy and Planning
  • Business Development Consultancy
  • Marketing Tools and Business Process Support
  • Sales and Channel Management
  • External and Internal Communications
  • Direct Marketing and Advertising
  • Copywriting and Editorial
  

Market Research

  • Full service qualitative and quantitative research (UK and international) - brand & business strategy
  • Specialist financial and legal services experience - UK, international and global brands/business
  • Customer insights (needs, values) and competitor analysis
  • Customer satisfaction analysis and strategy
  • Brand equity, creative development, NPD, advertising, media and communications evaluation and analysis
  

Brand Strategy & Design

  • Brand Strategy and Planning
    • Customer insight, analysis, segmentation
    • Brand and visual identity audit
    • Opportunity mapping
    • Marketing support planning - media, PR and sponsorship
  • Brand Identity Creation and Development
    • Vision, mission, value propositions
    • Brand architecture and alignment
    • Verbal identity and naming
  • Brand Asset Management Systems
    • Tracking and measuring impact
    • Management - printed and digital assets
    • Brand protection advice