Case Studies

Aldermore Bank PLC

Aldermore is shunning the 'big is best' approach in favour of a 'specialists succeed' strategy adopted by successful companies in other market sectors.

Phillip Monks, Chief Executive of Aldermore said: "Consumers and businesses do not buy into the misplaced belief of many banks that being big is best. In reality, big often means unfocussed, inefficient and insensitive to client needs. Small and medium-sized enterprises have had enough of dealing with banks which do not understand either their markets or needs. Aldermore intends to address this issue head-on, by providing a service which is unashamedly specialist."