Case Studies

Aldermore Bank PLC

Aldermore is shunning the 'big is best' approach in favour of a 'specialists succeed' strategy adopted by successful companies in other market sectors.

Phillip Monks, Chief Executive of Aldermore said: "Consumers and businesses do not buy into the misplaced belief of many banks that being big is best. In reality, big often means unfocussed, inefficient and insensitive to client needs. Small and medium-sized enterprises have had enough of dealing with banks which do not understand either their markets or needs. Aldermore intends to address this issue head-on, by providing a service which is unashamedly specialist."

  • Gabriel Research and Management: Aldermore Bank PLC
  • Gabriel Research and Management: Aldermore Bank PLC
  • Gabriel Research and Management: Aldermore Bank PLC
  • Gabriel Research and Management: Aldermore Bank PLC
  • Gabriel Research and Management: Aldermore Bank PLC

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Aldermore Bank PLCArab Bank Private BankingBarclaysBarclays AFCARChartered Institute of ArbitratorsEurope Arab BankFT BusinessGerrard Investment ManagementIDRSNatwest Venture CapitalUBS Investment BankUBS Wealth ManagementVisa International		    

Gabriel was appointed by AnaCap and the management team to help establish the business as the UK's first choice for the specialist financial services Aldermore provides. The brand development programme, which included consumer and business research, positioning, naming, the visual and verbal identity, collateral and web design, was completed in less than six months.

National press coverage:

Daily Telegraph
Why it's an ideal time to set up a bank

FT Adviser
New lender adopts ‘small and specialist’ strategy

Mortgage Introducer
Aldermore springs from merger of Ruffler and Base

Wallet Pop UK
New bank launch takes some bottle

The Banker
Financial crisis a catalyst for new entrants to UK banking

  

This is a good example of how Gabriel's interconnected services and versatile business model enable us to react quickly to deliver coherent, efficiently co-ordinated solutions for our clients. Our research indicated that Aldermore's specialist offering, 'can-do' approach and 'dependability' would be welcomed with open arms. The value proposition is refreshingly straightforward and the brand identity reflects this. Contact Liz Campbell for more information.