What we doSales & MarketingMarket ResearchBrand Strategy & DesignCopywriting & Editorial |
Select Case StudyEurope Arab Bank TCM Gerrard Investment Management FT Business Arab Bank Group UBS Wealth Management Barclays AFCAR Chartered Institute of Arbitrators Natwest Venture Capital UBS Investment Bank Workspace Group Quality Court KXGymUK Holdernesse House Visa International |
Europe Arab BankRequirementGabriel was appointed to develop and implement a new brand identity and marketing programme that would help establish EAB as a dynamic modern bank and position it as a specialist, niche provider to private and corporate clients in Europe with interests in the Middle East. |
Europe Arab BankSolutionAfter our initial market research and a number of brand workshops, we proposed the EAB vision, mission and value statements, working with the senior management team to refine them. These established a strong foundation for the positioning of the business and represent the platform from which all communications have evolved. The visual identity was originated and implemented across all 2D and 3D applications. In addition, we designed, built and now maintain the EAB internet and intranet. We are involved in an ongoing programme of work writing, designing and producing all internal and external communications including, advertising, advertorials, product and service fact sheets, brochures and direct marketing. One of our team now works as an implant within EAB, which demonstrates our commitment to working as an extension of our clients' marketing teams and is testament to our belief in developing proactive, long-term working relationships. |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
Talked about as "the biggest banking start-up in Europe" Europe Arab Bank (EAB) brings together the European operations of Arab Bank - one of the most highly respected financial institutions in the Arab world with a global network of more than 400 branches and offices in 30 countries spanning five continents.