Supporting the financial and legal sectors for 25 years. More about us
Strategic and creative services that build successful brands.
EUROPE ARAB BANK
Europe's biggest start-up
Talked about as "the biggest banking start-up in Europe" EAB brings together the European operations of Arab Bank, one of the most highly respected financial institutions in the Arab world, with a global network of more than 400 branches and offices in 30 countries across five continents.
Gabriel provides marketing and communications services to Deutsche Bank in the UK across different product disciplines and sectors, including Equity, Credit, Rates, Foreign Exchange, Commodities and Capital Markets.
Gabriel is a certified UBS brand partner and has worked with the investment bank and wealth management businesses since 2005 on a variety of marketing, advertising, sales support, internal and external communications assignments for global and regional audiences.
The Business Case for Pensions
A substantial study carried out by Gabriel in 2009 on behalf of BlackRock and the Chartered Institute of Personnel and Development (CIPD) shed new light on employees’ and employers’ view of pensions. The research comprised an employee survey of 840 private sector workers, 61 depth interviews and case studies with employers from a broad cross-section of organisations.
followed a qualitative study commissioned by BlackRock among pension scheme members the previous year. BlackRock subsequently commissioned Gabriel to write their suite of member communications, including the educational brochure, pictured here.
The report, The Business Case for Pensions.
ARAB BANK PRIVATE BANKING
Marketing to a new generation of HNW clients
Wealth is no longer the preserve of the older generation. This campaign was designed to appeal to a new generation of high net worth clients as well as the patriarchs that form the bedrock of Arab Bank's Private Banking clientele.
Our work for Visa Europe includes internal and external communications covering new e-commerce products and services, reporting platforms, CHIP and PIN security, fraud management and service quality.
Barclays has a substantial presence in Africa and the Caribbean (AFCAR), which is of significance to its success as a global bank. Our task was to create and implement a marketing communications programme across the retail and business divisions throughout the region, reflecting the new Barclays group visual identity and brand values and, importantly, repositioning Barclays as a more caring, approachable bank in response to market research findings and recommendations.
The intelligent choice
FT Business owns a number of high-profile business magazine titles including The Economist and The Banker. When Investors Chronicle (IC), aimed at private and institutional investors, was subject to fierce competition as a consequence of the upsurge in internet-based share dealing, there was a decline in IC’s magazine sales. Gabriel delivered a multi-channel campaign to re-invigorate the IC brand, help it regain its premium positioning, increase magazine sales, particularly through subscriptions, and at the same time promote the IC’s new on-line offering.
A new name in British banking
Aldermore was positioned as an alternative, niche provider that would make available much-needed finance to SMEs and offered savers a safe haven for their money, with consistently good rates and no gimmicks. The name, visual and verbal identity were created to support this over-arching proposition. Aldermore has become a profitable, award-winning business that continues to go from strength to strength.
ABERDEEN ASSET MANAGEMENT
250 expert voices: the future of UK pensions
New research commissioned by Aberdeen Asset Management examining the future of UK private workplace pensions was presented by CEO Martin Gilbert to Pensions Minister Steve Webb at Aberdeen’s 2012 Pensions Intelligence seminar on 6 November. Based on the expert views of more than 250 trustees, industry professionals and employers, the research comprised an online survey and 55 in-depth interviews.
UK government assignments
Gabriel consultants have written annual reports, guides, manuals and other communications for government agencies and our research team has worked with departments within Defra to develop a panel mechanism for talking to farmers. Gabriel operates using government-approved IT protocols to guarantee data security and transmission. More about our research, marketing and communications services.
Wahda Bank brand identity
More than just a ‘new look’, Wahda Bank’s new corporate identity reflects the bank’s modernisation programme and focus on serving the interests of all stakeholders, not least the Libyan people, who have a share in its ownership.
BNY Mellon Asset Management International
BNY Mellon is a global financial services company operating in 36 countries and serving more than 100 markets whose clients include institutions, corporations and high-net-worth individuals. Gabriel provides research, marketing and communications services to BNY Mellon Asset Management International in the UK. More about our research, marketing and communications services.
Gold standard brand identity
Dame Kelly Holmes is embarking on an exciting new phase in her business career under a new brand identity designed by Gabriel.
Marketing, copywriting, design and research
Skandia is one of the world’s leading providers of solutions for long-term savings and investments. Our creative team has written and designed marketing collateral for the UK investment team and our research team has undertaken studies with IFAs and HNW clients covering: new product development, advertising and client segmentation.
International dispute resolution
As part of the CEDR Disputes Group, IDRS is one of Europe's most prominent dispute resolution service providers for the avoidance, management or resolution of complaints and disputes. Gabriel provides marketing and business development services to IDRS and the CEDR Group, which focus on the consumer redress markets, independent complaints review and Ombudsman services. In each of these markets they design and provide tailored services to users so that they can settle their disputes quickly, cost-effectively and privately, taking away the stress and inconvenience associated with going to court.
Gabriel's Research team is working with First Data in the UK in support of its activities as one of the world's leading providers of merchant processing services. Their mission is to make it fast, secure and reliable for individuals and businesses around the world to buy goods and services using virtually any form of payment.
BANK AL KHALIJI
Next generation banking
Al Khaliji is Qatar's pioneering 'next generation' bank, offering a full range of banking products and services to retail, business, corporate and institutional customers. Its progressive management team is focused on developing a banking business that delivers something genuinely new and exciting, as the CEO says, “it’s not just what, but also how we do something that's important.” To this end, Gabriel worked with the marketing team to establish verbal and brand identity guidelines for a multitude of internal and customer facing communications, in Arabic and English.
The Council for Effective Dispute Resolution (CEDR) runs the leading independent dispute resolution service in Europe. We provide CEDR with digital solutions and business development services to support efficient scheme administration and fast speed to market for new schemes. We are currently developing online scheme member dashboards to help members identify trends or patterns in customer complaints so that fewer cases go to adjudication, saving them time and money, and protecting their reputation.
ANACAP FINANCIAL PARTNERS
Anacap Financial Partners
AnaCap Financial Partners is a specialist private equity firm focused on investing in the European financial services sector. Gabriel has worked with AnaCap since its acquisition in 2009 of Ruffler Bank, Base Commercial Mortgages and Cattles Invoice Finance, re-positioned, re-named and re-branded by Gabriel as Aldermore.
Aldermore case study
Arab Bankers Association
The Arab Bankers Association, a non-profit organisation, was founded in London in 1980. Its aims are to promote the professional interests of Arab bankers in Europe and the Middle East, to provide services to the Arab banking and financial community, and to act as a forum for Arab bankers to meet and promote their business objectives. Gabriel was asked to redesign its logo in 2010 to reflect a more dynamic and modern organisation.
Long-term working relationship
Our relationship with Barclays spans 21 years; we’ve worked for almost every business unit across the Group, notably Corporate & Business banking, Barclays Wealth and Barclays Capital, in Europe and Africa and the Caribbean. Assignments cover brand, strategy, research, training, marketing and communications, ranging from the 12-month calendar of in-branch campaigns to new product and service launches.
Gerrard Investment Management
Following Barclays’ acquisition of Gerrard from Old Mutual, Gabriel was asked to carry out a review of Gerrard's competitive positioning and brand proposition. This included phasing out the Gerrard brand aand re-presenting Gerrard’s capabilities underneath the Barclays Wealth umbrella brand. In addition, we were retained to develop and implement a programme of 'quick wins' designed to stem the loss of AUM, engage new audiences and increase the share of wallet with existing customers.
Gerrard case study
DISPUTE AVOIDANCE LIMITED