BNY Mellon Asset Management International
BNY Mellon is a global financial services company operating in 36 countries and serving more than 100 markets whose clients include institutions, corporations and high-net-worth individuals. Gabriel provides research, marketing and communications services to BNY Mellon Asset Management International in the UK.
20+ years in banking
and financial services
More about us
UK government assignments
Gabriel has worked with various government agencies to produce annual reports, guides, manuals and other communications, and our research team has worked with departments within Defra to develop a panel mechanism for talking to farmers. Gabriel operates using government-approved IT protocols to guarantee data security and transmission.
A new name in British banking
The creation of the Aldermore corporate brand was initiated in 2009, when banking was in crisis. Gabriel worked with private equity specialists AnaCap Financial Partners, following its acquisition of Ruffler Bank, Base Commercial Mortgages and Cattles Invoice Finance, to re-position, re-name and re-brand these businesses as Aldermore. The name, visual and verbal identity were created to support a British, ‘consistently good rates, no gimmicks’ proposition to UK SMEs and savers. Aldermore has become a profitable, award-winning business that continues to go from strength to strength.
The Aldermore story: go-to-market strategy and brand identity
Europe's biggest start-up
Talked about as "the biggest banking start-up in Europe" EAB brings together the European operations of Arab Bank, one of the most highly respected financial institutions in the Arab world, with a global network of more than 600 branches and offices in 30 countries across five continents.Gabriel first worked with EAB’s senior management team in 2005, leading the brand development programme that positioned the Bank as a niche provider to private, corporate and institutional clients in Europe with interests in the Middle East – a ‘financial bridge’.
Deutsche Bank is a consistently high-performing global bank.Gabriel provides marketing and communications services to Deutsche Bank in the UK across different product disciplines and sectors, including Equity, Credit, Rates, Foreign Exchange, Commodities and Capital Markets.
Marketing to a new generation of HNW clients
Wealth is no longer the preserve of the older generation. Our work for Arab Bank was designed to appeal to a new generation of high net worth clients as well as the patriarchs that form the bedrock of Arab Bank's Private Banking clientele. Gabriel provides a full suite of research, marketing, communications and sales support services to the Group.
UHNW and other hard to reach groups?
Let us find and research them for you
Gabriel is a certified UBS brand partner and has worked with the investment bank and wealth management businesses since 2005 on a variety of marketing, advertising, sales support, internal and external communications assignments for global and regional audiences.
TCF and behavioural
economics. Contact us
for ideas on how to turn
FCA requirements to your
Long-term working relationship
Our relationship with Barclays spans 22 years; we’ve worked for almost every business unit across the Group, notably Corporate & Business banking, Barclays Wealth and Barclays Capital, in Europe and Africa and the Caribbean. Assignments cover brand, strategy, research, training, marketing and (internal and external) communications, ranging from the 12-month calendar of in-branch campaigns to new product and service launches.
Content marketing: all effective marketing should be driven by good content.
The Business Case for Pensions
A substantial study carried out by Gabriel in 2009 on behalf of BlackRock and the Chartered Institute of Personnel and Development (CIPD) shed new light on employees’ and employers’ view of pensions. The research comprised an employee survey of 840 private sector workers, 61 depth interviews and case studies with employers from a broad cross-section of organisations.
Our work for Visa Europe includes internal and external communications covering new e-commerce products and services, reporting platforms, CHIP and PIN security, fraud management and service quality.
The Council for Effective Dispute Resolution (CEDR) runs the leading independent dispute resolution service in Europe. We provide CEDR with digital solutions and business development services to support efficient scheme administration and fast speed to market for new schemes. We are currently developing online scheme member dashboards to help members identify trends or patterns in customer complaints so that fewer cases go to adjudication, saving them time and money, and protecting their reputation.
Anacap Financial Partners
AnaCap Financial Partners is a specialist private equity firm focused on investing in the European financial services sector. Gabriel has worked with AnaCap since its acquisition in 2009 of Ruffler Bank, Base Commercial Mortgages and Cattles Invoice Finance, three business entities that were re-positioned, re-named and re-branded by Gabriel as Aldermore.
Aldermore case study
Ogone is a leading international Payment Service Provider and part of the Ingenico Group, a world leader in payment solutions offering all aspects of payment processing at the point of sale, both online and offline. Gabriel has undertaken quantitative research to inform the development of Ogone’s Fraud Expert proposition: we talked to almost 300 merchants in the UK, Germany, France, Belgium and the Netherlands. The research report was followed by a white paper, also written by Gabriel.
Arab Bankers Association
The Arab Bankers Association, a non-profit organisation, was founded in London in 1980. Its aims are to promote the professional interests of Arab bankers in Europe and the Middle East, to provide services to the Arab banking and financial community, and to act as a forum for Arab bankers to meet and promote their business objectives. Gabriel was asked to redesign its logo in 2010 to reflect a more dynamic and modern organisation.
Gerrard Investment Management
Following Barclays’ acquisition of Gerrard from Old Mutual, Gabriel was asked to carry out a review of Gerrard's competitive positioning and brand proposition. This included phasing out the Gerrard brand and re-presenting Gerrard’s capabilities underneath the Barclays Wealth umbrella brand. In addition, we were retained to develop and implement a programme of 'quick wins' designed to stem the loss of AUM, engage new audiences and increase the share of wallet with existing customers.
250 expert voices: the future of UK pensions
Research commissioned by Aberdeen Asset Management examining the future of UK private workplace pensions was presented by CEO Martin Gilbert to Pensions Minister Steve Webb at Aberdeen’s 2012 Pensions Intelligence seminar on 6 November. Based on the expert views of more than 250 trustees, industry professionals and employers, the research comprised an online survey and 55 in-depth interviews.
Are alternatives for everyone?
New research commissioned by Aberdeen Asset Management examined the role of alternatives in institutional investment portfolios, specifically private equity, hedge funds, property and infrastructure. Gabriel delivered an end-to-end service working closely with the Aberdeen Multi-Asset, UK Institutional Marketing and client relationship teams: conducting the research and writing the research report and ensuing marketing and communications.
Next generation banking
Al Khaliji is Qatar's pioneering 'next generation' bank, offering a full range of banking products and services to retail, business, corporate and institutional customers. Its progressive management team is focused on developing a banking business that delivers something genuinely new and exciting, as the CEO says, “it’s not just what, but also how we do something that's important.” To this end, Gabriel worked with the marketing team to establish verbal and brand identity guidelines for a multitude of internal and customer facing communications, in Arabic and English.
Gabriel's Research team is working with First Data in the UK in support of its activities as one of the world's leading providers of merchant processing services. Their mission is to make it fast, secure and reliable for individuals and businesses around the world to buy goods and services using virtually any form of payment.
The intelligent choice
FT Business owns a number of high-profile business magazine titles including The Economist and The Banker. When Investors Chronicle (IC), aimed at private and institutional investors, was subject to fierce competition as a consequence of the upsurge in internet-based share dealing, there was a decline in IC’s magazine sales. Gabriel delivered a multi-channel campaign to re-invigorate the IC brand, help it regain its premium positioning, increase magazine sales, particularly through subscriptions, and at the same time promote the IC’s new on-line offering.
Wahda Bank brand identity
More than just a ‘new look’, Wahda Bank’s new corporate identity reflects the bank’s modernisation programme and focus on serving the interests of all stakeholders, not least the Libyan people, who have a share in its ownership.
Marketing, copywriting, design and research
Skandia is one of the world’s leading providers of solutions for long-term savings and investments. Our creative team has written and designed marketing collateral for the UK investment team and our research team has undertaken studies with IFAs and HNW clients covering: new product development, advertising and client segmentation.
Gold standard brand identity
Dame Kelly Holmes is embarking on an exciting new phase in her business career under a new brand identity designed by Gabriel.